The e Harmony site charges up to a month and requires users to fill out a lengthy questionnaire.
Warren says: "We ask every question we can think to ask ... We call it broad-based compatibility and it's what you have to have." When asked what the most important characteristic is in successful relationships, Warren tells CNBC that "Intelligence is really important" when it comes to matching people for marriage.
The privately held company claims that 600,000 married couples have met on the site, which—if accurate—accounts for nearly 4 percent of all U. The leader in the category with a 21.8 percent share of the market is IAC/Inter Active Corp, which runs dating sites such as match.com, OKCupid and Tinder.
Fifteen years ago, he launched e Harmony, the site that helped pioneer the electronic dating era. The dating service business is a .4 billion industry, according to market research firm IBISWorld, while e Harmony has a nearly 14 percent market share among online dating sites.
Dragons Den and more As an investor on CBC’s Dragons’ Den for three years (2011- 2013), Bruce added a broad range of businesses and products to his portfolio including Balzac’s Coffee and En RICHed Academy, which tap into his passion for digital media, marketing and contributing positively to the community.
He is a shareholder in Balzac's Coffee, a fast growing Ontario chain of gourmet coffee shop.
The company originally started as a Christian dating site and Warren himself is an evangelical.
"We've suffered from the contentiousness of that topic," Warren said, who added that it wasn't about being anti-gay.
The site, which bills itself as a place for finding deep love that leads to marriage, first launched in August 2000.
Warren, who retired in 2007, came out of retirement in 2012 to help "turn around" the company.