It all started when Pinky Swhere, a new social-networking app where users anonymously post shopping, restaurant, and travel tips that they have “pinky sweared” to not repeat, agreed to conduct research for a distributor of high-end microwavable club sandwiches, Henry Carlton, the site’s founder, said.
The app assigns icons, generally of common objects like a bottle or a clock or a cat face, to users participating in conversation threads; for its experiment, Pinky Swhere would randomly insert a fake user, represented by an icon depicting its client’s club sandwich, into threads.
At the end of the month (or however long you make it), discuss your thoughts on shared finances. Compliment sandwiches can help soften the blow of tough feedback!
Only for the truly brave: You’re signing up for a week of sleeplessness, setting an alarm to wake you up every three hours during the night. Walk around the block with your “baby.” Cook a meal. Add your own tasks to the ones we mentioned —they’re allowed to be useful. Record a fight or emotional conversation — you can wait for one to emerge organically or just record something expect to be contentious (we recorded a “discussion” of household chores).
If comments in the thread were gendered female, meaning that they contained key words such as “sample sale,” “tampon,” and “salad,” users stayed seven times as long.
Intrigued, Carlton called up his old friend and fellow Stanford alum Martha Helen Peasedale, the founder of the dating site Hunger Snuggle.
Several dating Web sites and social-networking apps recently announced that they have been conducting secret experiments on users.
Two such companies have pooled their data and discovered that people are lazy assholes who just want to eat high-calorie food, watch television, and have sex with nicer and better-looking partners, but realize, often with only mild disappointment, that life is instead about feigning politeness at work, mating with people who possess only moderate charm and comparable attractiveness, and forcing oneself to be upbeat about the utter humiliation of wearing a Fitbit.
We used them to help us make the “big decision” but many of the challenges can be useful to couples in any relationship stage.
It’s absolutely necessary to show her what she wants as soon as she comes to us — even if she doesn’t yet know what that item is.
How do you know if the one you're dating is THE one?
The newly emerging capability to rapidly deploy and iterate micro-level, in-vivo, randomized experiments in complex social and economic settings at population scale is, in our view, one of the most significant innovations in modern social science.
As more and more social interactions, behaviors, decisions, opinions and transactions are digitized and mediated by online platforms, our ability to quickly answer nuanced causal questions about the role of social behavior in population-level outcomes such as health, voting, political mobilization, consumer demand, information sharing, product rating and opinion aggregation is becoming unprecedented.