Match Group said it expects the transaction to close early in the fourth quarter, pending Canadian regulatory approvals.The acquisition looks squarely focused on snagging a fresh pool of digitally active singles to feed into its portfolio of digital services.The Match Group, which owns Match.com, OKCupid and Tinder, paid US5 million in cash.On its website, Match Group CEO Sam Yagan says, it was attracted to Plenty Of Fish’s consistent growth, and the New York-based company plans to integrate POF’s mobile app into its existing family of digital and online dating services.Our forums are just another great platform that allows our users to come together to communicate and share with each other.So feel free to begin a discussion, pose a question, offer your feedback, and start connecting with other local singles right now!
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When asked about profile advice or secrets, Frind said, “At the end of the day what it really comes down to is you just talk to a few people and you go out on dates. I think if you have about six dates you’ll find someone that you have a relationship with.” Frind says one of the secrets to the site’s success is that it serves a wide demographic, people from 20 on up.
A spot of consolidation in the online dating space today, with Match Group, the subsidiary of Tinder and Ok Cupid owner IAC, announcing it has agreed to acquire Plenty Of Fish (POF) for 5 million in cash.
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