To assist you throughout your planning process, we have created a how-to guide on The Basics of Strategic Planning which will take you through the planning process step-by-step and keep you on track.
The strategic management process is about getting from Point A to Point B more effectively, efficiently, and enjoying the journey and learning from it.
Those weaknesses can result in a lack of awareness of an organization’s strategic priorities, and disengagement between what staff members do on a daily basis and progress on those priorities.
They can also result in under-resourced priorities that are important in name only, and ultimately, disappointingly slow progress toward achieving the organization’s goals. But before taking action, it’s important to be confident that your strategy is as strong as it can be.
One of the documents we recommend every nonprofit have in place is a 12 to 18-month communication plan. While improv may serve as the creative heart of street smarts and jazz, it doesn't hold up so well in content marketing.
Every organization has key dates that recur each year.
The plan's goals and embedded strategies served us well as a roadmap to our future.If you are on a personal connection, like at home, you can run an anti-virus scan on your device to make sure it is not infected with malware.If you are at an office or shared network, you can ask the network administrator to run a scan across the network looking for misconfigured or infected devices.Whether it's an annual conference, fundraiser, or legislative session, map these out so your communication team knows when they're coming, can plan to generate excitement in the weeks beforehand, and report back when they're over.Campaigns are critical for harnessing all the time you've invested in your communication strategy.