contrary to being “in the red.” Villains are often depicted in the color black, and in some cultures, the color black signifies death or mourning.Yet people who wish to appear thinner, more powerful or sophisticated choose black apparel, e.g. puts it, “the Stroop Effect messes with your mind.” Though the word-interference effect was used to suss out Russian spies during the Cold War era, it’s a revealing look into the way the mind processes color and words.On a more practical scale, black is the color that hides.
Here, we explore 3 ways color psychology, operates in stealth-like fashion. At the same time it’s also considered submissive or a sign of humility—Amish wear black as do many religious officials such as priests and ministers.
Now, when it comes to reading color, black doesn’t matter. Subscribe to the Munsell Color Blog to learn more about how color is used in everyday applications…
including a few not-so-everyday, “space age” applications.
“black tie affair.” Similarly, people who choose a black car do for a variety of reasons. Try it, and see if you’re more clever, than the Russian spies.
Black can be intimidating in addition to powerful, so it’s a popular color for trucks and sports cars, though if that’s not your style or within your budget, you may opt for another more affordable model, but still choose the color black. Interested in learning more about color psychology?