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Durante of the University of Texas, Austin's Department of Psychology et al., entitled "Changes in Women's Choice of Dress Across the Ovulatory Cycle: Naturalistic and Laboratory Task-Based Evidence," researchers identified a finding that's at once something you probably already guessed was the case, but never saw hard evidence for before: that when women want sex, they “Although each data source supported the prediction, the authors found the most dramatic changes in clothing choice in the illustrations [of what each woman would wear out that night].