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It was also the start of an industry designed to exploit a market: millions of singles eager – or desperate – to find a match. With some 1,500 sites claiming they can match your personality type, your genes – even your facial structure - to potential mates, no company touts a “formula for success” as much as e Harmony, which owns 15 percent of the market. “We’ve always focused on long-term relationships,” he said. But really, when it comes down to it, our desire to find someone to connect with, to find a long-term relationship is a very deep part of our psyche.” Long before the conversation turns to matrimony, finding your online match takes commitment.