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Today, blue jeans are worn by people of all ages, and from all walks of life. The circular patterns on the rivets are a sure sign that the Levi's are relatively new. This is a small red fabric tag that has "Levi's" written in white in all caps. The tags from 1970 to 1985 were plain white with dark blue writing and contained an instruction that read "Shrinks about 10%." Newer jeans (after 1985) have care tags that are white with red writing and the Levi's logo placed prominently at the top.