It all starts with the Lite beer that's never light in taste.Silver Man—a dude in a top hat and glasses, every inch of him coated in silver paint—really shines in TBWA\Chiat\Day's new campaign for Miller Lite.During the ceremony, some presumably restless (or drunk) college seniors started a call-and-response chant. They were only repeating lines from a Lite Beer commercial. "I wanted," Lenz said, "to shrink under the seats." * * * These days, it's hard to imagine televised sports without light beer commercials.
He walks into the bar carrying some Miller Lite for him and Yann Tiriac and sits down.
Middlebrooks was also a very successful TV actor with roles on "Cougar Town," "Parks and Rec," "Scrubs," "It's Always Sunny In Philadelphia," and the "Bernie Mac Show." He was also a series regular on ABC's "Body Of Proof." Middlebrooks was 36 years old. "He connected with people so naturally because he was one of the kindest, most genuine folks around.
Miller Lite is taking a newly aggressive position against top rival Bud Light in a new ad that mocks its competitor's tagline, "Raise one to right now." In a spot breaking on TV on Oct.
'I truly believe he brought out the best in everyone around him.
It was the spring of 1984, and the advertising executive's son was graduating from Boston University. " This wasn't a case of rebellious frat boys sticking it to the dean. At the Mc Cann-Erickson agency, he had helped develop it for the Miller Brewing Company. The silly little slogan had become a cultural phenomenon.