Unlike or e Harmony, Ashley Madison's business model is based on credits rather than monthly subscriptions.

For a conversation between two members, one of the members—almost always the man—must pay five credits to initiate the conversation.

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The profiles first go through automated screening software, which flags both traits in the profile, such as certain ethnicities, and things that aren't visible in the profile, such as certain IP addresses and even certain passwords that scammers seem to like more than other people.

Then a person on staff looks through the flagged profiles and decides whom to ban, Velasquez says.

Adult Friend Finder is the leading site online for hookup dating on the web.

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