You may think that when you commission a new website, that once it’s launched – that’s it, job done for a few years. Very much like a car, a website needs to be maintained and monitored to maximise its effectiveness and ensure that it continues to run and work as smoothly as possible.
Managing your website doesn’t have to be a full time job, but there are some things that you do need to make time for to keep it as shiny tomorrow as it is today.
You’ve got a thousand and one things to do and updating your website isn’t anywhere near the top of the list.
But think again about the impression you are giving to your visitors; An up-to-date website demonstrates that you’re a company that keeps on top of things.
Think about the impression you get from a business that last updated its Latest News page over a year ago.
Would you be more or less likely to do business with them?
Whenever you meet someone at a networking event or give someone your business card, one of the first things they are likely to do is check out your website.
This can indeed be quite a confusing puzzle, yet the answer to such question is truly fairly simple.
It is indeed important to update your business website as it carries in higher traffic and high conversions, which in return will provide success to your business.
Typically, companies and website owners design richly detailed and fantastic websites, just to be left thinking about the reasons why they don’t have sufficient traffic.
Websites that have not been updated with the required regularity just don’t look as significant to popular search engines.
It could be the first big reason why maintaining updates for your website on the regular basis is very important.